PRODUCT REVAMP • 2024
OVERALL
I led the AgentNet redesign
As Lead Product Designer restructuring the IA and building the new sparkline-based listing flow. Delivered in 12 weeks alongside Engineering.
ROLE
Lead Product Designer
SCOPE
IA Strategy, UI/UX Design, Design System, Stakeholder Alignment
YEAR
2023–2024
THE CONTEXT
As Southeast Asia's leading property technology company, the app serves thousands of real estate professionals across diverse markets.
AgentNet is a mobile tool provided to property agents who subscribe to PropertyGuru's services. It allows agents to manage listings directly on the platform, which feeds into the consumer-facing property marketplace.
The Challenge
After 7 years of incremental feature additions, the app structure became unwieldy. Agents were spending 40% more time due to fragmented navigation, and the legacy design system was misaligned with the new PropertyGuru brand standards.
The mandate was clear: rebuild for the future.
THE PROBLEM
THE MISSION
METHODOLOGY
01
We kicked off the project using the Lean UX Canvas
This aligned the cross-functional team on core problems, user needs, and business priorities, ensuring everyone was on the same page before any design work began.
02
We conducted extensive research to identify high-friction areas. Agents reported significant issues accessing active listings, navigating the dashboard, and managing enquiries efficiently. These insights formed the foundation of our improvements.
03
The legacy IA was fragmented, with critical tasks like listing management buried. We proposed a streamlined, mobile-first IA with clear entry points: Listing Management, Messages, Insights, and Reports.
KEY IMPROVEMENTS
• Simplified hierarchical structure
• Task-focused dashboard entry points
• Reduced tap-depth for primary actions
04
Early Wireframe Exploration
Final High-Fidelity Screens
Applying the new PG Design System, we focused on high-density information management. The new UI enhances top navigation, adds quick sort/filter options, and introduces redesigned listing cards with sparklines for instant performance feedback.
05
We conducted in-depth 1-on-1 interviews to understand emotional reactions and task efficiency. This stage was critical for refining the listing creation flow and validating performance insights.
OVERALL FEEDBACKS
Agents really enjoy using new version compared to old one.
Liked the simplified, task-focused dashboard.
Quickly found active listings without getting stuck.
Performance and insights sections found highly useful.
AREAS TO IMPROVE
FINAL IMPACT
THE ROAD AHEAD
